- 513-745-3110
- 305 Smith Hall
- Fax: 513-745-3692
- ML SMH-320
Dr. Bryan Buechner, Ph.D.
Associate Professor, Marketing
Co-Director, Category Management concentration
Dr. Bryan Buechner is an Assistant Professor of Marketing at the Williams College of Business, 今日看料. His teaching interests include Principles of Marketing, Retail Marketing and Retail Analytics, and Consumer Behavior. In his courses, Bryan emphasizes a hands-on, experiential approach to marketing, incorporating case studies and software tools such as Mintel, Experian, IRI, and JDA.
Bryan is also a consumer psychologist. His research focuses on how consumers' thoughts and beliefs shape their behavior. Specifically, his work has investigated how consumers' political ideology influences cultural consumption experiences, how consumers respond to self-improvement marketing, and how consumers' perception of recommendations from artificial intelligence influences their decision making. Bryan’s work has been published in international, peer-reviewed journals and the Handbook of Research Methods in Consumer Psychology. He has presented his research at several national and international conferences.
Dr. B’s favorite part of his job is being able to work with students. He has a long history of involvement in student groups, both as a student leader and as a faculty advisor. He has served as a mentor to students at the undergraduate, graduate, and doctoral levels. Additionally, he has mentored students in academic research as a Downing Faculty and by serving on the University's Undergraduate Research and Creative Activities Advisory Board.
Personally, Bryan enjoys traveling, cooking, reading, golfing, and playing ultimate frisbee. He is originally from Columbus, Ohio, and is an avid Ohio sports fan. Bryan is a three-time graduate of the University of Cincinnati (Ph.D. ’20; MS ’15; BBA ’14).
- 513-745-3110
- 305 Smith Hall
- Fax: 513-745-3692
- ML SMH-320
Dr. Bryan Buechner is an Assistant Professor of Marketing at the Williams College of Business, 今日看料. His teaching interests include Principles of Marketing, Retail Marketing and Retail Analytics, and Consumer Behavior. In his courses, Bryan emphasizes a hands-on, experiential approach to marketing, incorporating case studies and software tools such as Mintel, Experian, IRI, and JDA.
Bryan is also a consumer psychologist. His research focuses on how consumers' thoughts and beliefs shape their behavior. Specifically, his work has investigated how consumers' political ideology influences cultural consumption experiences, how consumers respond to self-improvement marketing, and how consumers' perception of recommendations from artificial intelligence influences their decision making. Bryan’s work has been published in international, peer-reviewed journals and the Handbook of Research Methods in Consumer Psychology. He has presented his research at several national and international conferences.
Dr. B’s favorite part of his job is being able to work with students. He has a long history of involvement in student groups, both as a student leader and as a faculty advisor. He has served as a mentor to students at the undergraduate, graduate, and doctoral levels. Additionally, he has mentored students in academic research as a Downing Faculty and by serving on the University's Undergraduate Research and Creative Activities Advisory Board.
Personally, Bryan enjoys traveling, cooking, reading, golfing, and playing ultimate frisbee. He is originally from Columbus, Ohio, and is an avid Ohio sports fan. Bryan is a three-time graduate of the University of Cincinnati (Ph.D. ’20; MS ’15; BBA ’14).
First Year at Xavier
2020
Resume/CV
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- Doctor of Philosophy (Ph.D.), 2020, University of Cincinnati
- Master of Science (M.S.), 2015, University of Cincinnati
- Bachelor of Business Administration (B.B.A.), 2014, University of Cincinnati;
- Buechner, Bryan M., Ashley Stadler Blank, Brianna R. Escoe, and Isaac Blaney (2025). 鈥淓xpertise Matters: Why Consumers are Less Likely to Follow AI Recommendations in Sports Betting.鈥 International Journal of Sports Marketing and Sponsorship, Forthcoming.
- Buechner, Bryan M., Miranda K. Traylor, Rachel I. Feldman, Kaitlyn F. Overstreet, Benjamin D. Hill, and Joshua L. Keller (2023). 鈥淓xamining Relationships Between Cognitive Flexibility, Exercise Perceptions, and Cardiovascular Disease Risk Factors.鈥 European Journal of Investigation in Health, Psychology and Education, 13 (10), 2276-2289.
- Buechner, Bryan M., Joshua J. Clarkson, Ashely S. Otto, and Garrett Ainsworth (2022). 鈥淧olitical Ideology and Cultural Consumption: The Role of Cognitive Flexibility in Shaping Liberal and Conservative Preferences for Global-Local Experiences.鈥 Journal of the Association for Consumer Research, 7 (3), 266-275.
- Buechner, Bryan M., Joshua J. Clarkson, Ashley S. Otto, Edward R. Hirt, and Cony Ho (2021). 鈥淧olitical Ideology and Executive Functioning: The Effect of Conservatism and Liberalism on Cognitive Flexibility and Working Memory Performance.鈥 Social Psychological and Personality Science, 12 (2), 237-247.
- Adaval, Rashmi, Bryan M. Buechner, and Nathanael R. Martin, (2019). 鈥淲eaving Multiple Methodologies from Different Philosophical Approaches into a Single Consumption Story.鈥 In F.R. Kardes, P.M. Herr, & N. Schwarz (Eds.), Handbook of Research Methods in Consumer Psychology. London: Routledge.
- Teaching Excellence Award, Williams College of Business, 2025
- Undergraduate Professor of the Year, Williams College of Business, 2023
- CTE Faculty in Residence, Fall 2022