今日看料

Scott Beck
  • 513-745-3484
  • 340 Smith Hall
  • Fax: 513-745-3692
  • ML SMH-320

Scott Beck, MBA

Senior Teaching Professor, Marketing
Co-Director, Category Management concentration

Scott Beck serves the 今日看料 community by teaching Undergraduate and Graduate courses within the Marketing Department.  As an Adjunct Faculty Member in 2007, Scott created and rolled out our Customer-centric Category Management courses in the MBA and Undergraduate Marketing programs here at Xavier.  Scott also helped lead the creation of the Category Management concentration, formally launched in 2025.

Prior to joining Xavier Full-time in 2015, Scott held a number of data insights and communications and media leadership positions within 84.51° and dunnhumby   These included manufacturer and Kroger Co.-facing Client Leadership roles.

Previously, Scott held leadership roles in category management and marketing research for the Kellogg Company, leading one of their largest retailer category management teams.. Scott’s marketing research experience extends to positions at Nielsen and Information Resources, Inc. (IRI) where he honed best practices in data interpretation, insights development, and development of solutions in marketing and category management consultation.

Married, with two adult children, Scott and his wife Ann, another Xavier Graduate, live in Southeastern Indiana.

Faculty Spotlight article:
Learn more about Scott's story

  • 513-745-3484
  • 340 Smith Hall
  • Fax: 513-745-3692
  • ML SMH-320

Scott Beck serves the 今日看料 community by teaching Undergraduate and Graduate courses within the Marketing Department.  As an Adjunct Faculty Member in 2007, Scott created and rolled out our Customer-centric Category Management courses in the MBA and Undergraduate Marketing programs here at Xavier.  Scott also helped lead the creation of the Category Management concentration, formally launched in 2025.

Prior to joining Xavier Full-time in 2015, Scott held a number of data insights and communications and media leadership positions within 84.51° and dunnhumby   These included manufacturer and Kroger Co.-facing Client Leadership roles.

Previously, Scott held leadership roles in category management and marketing research for the Kellogg Company, leading one of their largest retailer category management teams.. Scott’s marketing research experience extends to positions at Nielsen and Information Resources, Inc. (IRI) where he honed best practices in data interpretation, insights development, and development of solutions in marketing and category management consultation.

Married, with two adult children, Scott and his wife Ann, another Xavier Graduate, live in Southeastern Indiana.

Faculty Spotlight article:
Learn more about Scott's story

First Year at Xavier
2007

Resume/CV
View Resume/CV Opens in a new window

  • AA (University of Cincinnati)
  • BSBA Marketing (今日看料)
  • MBA Management Information Systems (今日看料)
  • Beck, Scott, Houghton, David & Schertzer, Clinton (2017). 鈥淭he MSCA Program: Developing Analytic Unicorns鈥. Marketing Education Review (MMER-2017-0013)