Experiential Learning
The majority of marketing classes partner with local, national or international companies to reinforce topics learned throughout the semester. Students have the opportunity to present to clients and ask business professionals questions about the marketing field. In addition, we offer a trip designed specifically for marketing majors that exposes them to the world of business in a different region of the United States.
Recent Client Projects for Classes
Partnership:
Project: Create promotional campaigns to attract first-time patrons to eight locations nationwide.
Partnership:
Project: Collect research on ways to understand & improve the family experience at Cincinnati Reds games.
Partnership:
Project: Develop and implement sales strategies to sell single game tickets.
Partnership:
Project: Develop new ice cream flavors consistent with high-quality brand image & process (Carmel Macchiato added to menu).
Partnership:
Project: Conduct research on gaming and snacking trends to develop recommendations for consumer markets, partnerships, & promotions.
Partnership:
Project: Develop data-driven marketing recommendations for new retail initiatives and consumer segments.
Partnership:
Project: Conduct research on customer satisfaction with distribution channels and products.
Partnership:
Project: Conduct research on non-chocolate confectionery category to develop recommendations for new products and promotions for Airheads Candy.
Partnership: Sazerac
Project: Develop new brand position, creative campaign, & launch marketing plan for Gen Z consumer target in the Spirits category.
Partnership:
Project: Develop new corporate social responsibility campaigns.
Partnership:
Project: Conduct research on work trends & Gen Z to develop recommendations for recruiting and retaining Gen Z employees post-pandemic.
Partnership: True Shea
Project: Identify and develop recommendations to target new consumer markets.
